The Best (and Worst) of Dreamcast Advertising

By | April 12th, 2015

Motivation to buy a particular game can usually be stimulated by seeing video or screenshots, the pedigree of the developer, or by word of mouth. Before the advent of a mostly digital age taking hold, print media was the most opportunistic way for publishers to reach gamers. I always loved (and still do) flipping through page after page and seeing the fun ways that every game used to stand out. It would often reaffirm I wanted to buy a particular game or enticed me to look into one further. Often times this is sending the message subconsciously which may not initially unveil itself but I feel the impact it had during that era cannot be overstated.

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